Bell Launches "Virtual Torch" for Olympic Spirit

October 22, 2009

Bell today announced its signature supporting sponsorship of the 2010 Olympic Torch Relay and the launch of the animated Bell Virtual Torch for mobile devices and computers.

The Bell Virtual Torch is a symbolic representation of the actual Olympic Flame, which was lit this morning by the power of the sun in Olympia, Greece. On October 30, the Olympic Flame will arrive in Canada and begin its 45,000-kilometre journey across the country through more than 1,000 communities in every province and territory.

The Bell Virtual Torch screen saver is available for download to any PC or Mac, or as a wallpaper to any mobile phone (via on your phone's mobile browser). Bell customers can also text the word "torch" or "flambeau" to 2044 to receive instructions on how to download the Bell Virtual Torch.

To read the Press Release at Canada NewsWire, please click here.

To visit Bell to download the screen saver to your PC, please click here.

Posted in: Bell, Industry News