Rogers nabs naming rights for home of Vancouver Canucks

July 8, 2010
RogersYesterday Rogers announced that they had reached a 10 year agreement with Canucks Sports & Entertainment to become their telecommunications sponsor and take over the naming rights of their building. GM Place will become Rogers Arena over the next few months and TELUS will no longer be the arena's telecommunications sponsor.

Exert from the announcement:

The telecommunications sponsorship includes extensive branding and advertising placements, including in-ice, in-building and rink board signage,, 300-level concourse branding, in-game features, interactive hockey themed concourse displays and mobile applications. As Canada's largest provider of wireless voice and data communications services, Rogers will work with the Canucks to explore new and innovative ways to use wireless technology to engage fans anytime, anyplace. They will also join forces on local charitable initiatives.

As of today the GM Place logo had already been removed from the building and now redirects to

Posted in: Industry News, Rogers, TELUS