Amazon Fire Phone Sales at Zero Percent: Study

October 17, 2014 by

FierceWireless reported yesterday (Oct. 16) that basically nobody is buying Amazon's new Fire smartphone.

A study by Consumer Intelligence Research Partners found that the Fire phone -- which sent on sale in the U.S. on July 25 (exclusively offered by AT&T) -- has only sold a few thousand units so far.

"Effectively zero percent (of customers) own an Amazon Fire phone," said Mike Levin, a partner and co-founder at CIRP. "In contrast, approximately one quarter of U.S. Amazon customers have either or both of a Kindle Fire tablet and Kindle Reader, and about 5% report owning the new Amazon Fire TV set-top box."

"In early September, just weeks after releasing the phone, Amazon dropped the price of the Fire phone to 99 cents with a two-year contract with AT&T," wrote FierceWireless' Phil Goldstein. "Such price drops often indicate sluggish demand for a product."

Amazon representatives did not immediately respond to a request for comment.


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