The Mobile Takeover

May 19, 2016 by

Do you still use traditional cable broadband connections at home?

A recent report from the National Telecommunications and Information Administration (NTIA) shows that in the U.S., an increasing number of people are using smartphones as their primary device for internet access. More than that, more households than ever are running solely off of mobile services and subscription video-on-demand content, while rates of wired home broadband drop substantially. Between 2013 and 2015, "the proportion of U.S. households that relied exclusively on mobile service at home doubled” while above the border, mobile wireless alone generated more revenue than the entire broadcasting sector in 2014.

The Canadian government committed $305 million over five years to extend and enhance access to 5 Mbps broadband internet in rural and remote communities by 2019. 96% of Canadians now have access to the service, but only 77% of households are subscribed. Experts suggest that as LTE network connectivity becomes more readily available and rate plans fill out to include larger data allotments at accessible price points, the switch to using only mobile makes sense for many -  especially low income households. In Canada and the U.S. alike, wireless-only households are most prominent among the lowest income quintiles, indicating that the rise does not solely reflect changing preferences but may also be driven by affordability.

In line with consumer patterns, U.S. and Canadian wireless carriers are quickly working to surpass broadband speed capabilities and grow coverage in rural areas, and are offering incentives like T-Mobile’s Binge-On plans, which let users stream Netflix, YouTube, and other video content without it counting against their data caps.

To find unlimited data plans for mobile in Canada, visit

Posted in: Industry News, Industry Trends