Introducing HUAWEI Mate 10, Mate 10 Pro, and Porsche Design HUAWEI Mate 10

"As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance. The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones, " said Richard Yu, CEO, HUAWEI Consumer Business Group.

In case you missed it live, here is HUAWEI's Mate 10 keynote from October 16th:

During IFA 2017 in Berlin, the Kirin 970 AI mobile chipset was first unveiled. It has now found a home in the HUAWEI Mate 10 series of smartphones. 3 new devices include the Mate 10, Mate 10 Pro, and Porsche Design Mate 10. All operate on a new and simplified EMUI 8.0 which is based on Android 8.0 Oreo. All three devices also have a 3D glass body, long battery life and integrate Leica's dual camera technology.

The Mate 10 Pro has the added bonus of an IP67 water and dust resistant rating. The Mate 10 features a stunning 5.9-inch screen with a 16:9 display, barely-there-bezel and HDR10 to support vivid colors. The Mate 10 Pro has a 6-inch, 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing. The Porsche Design is similar to the Mate 10 Pro but comes with 256GB of internal storage and 6GB of RAM - along with a sleek diamond black design.

Key Features:

Iconic craftsmanship - The signature stripe highlights the dual lens cameras, embodying the perfect symmetry of a superior smartphone design. The ergonomic curved glass fits snugly in the palm and feels as good as it looks.
Ultimate performance - The HUAWEI Mate 10 is smart, quick and adaptive, understanding and responding to real-world situations instantly. With cutting-edge 10 nm tech, an 8-core CPU and 12-core GPU, the HUAWEI Mate 10 delivers premium performance at lightning speeds using much less power. The world’s first Kirin AI processor brings you a faster, stronger, and seamless smartphone experience. The Kirin 970 processor boosts speed, responsiveness and efficiency through its AI computing platform with a dedicated NPU (Neural-Network Processing Unit).

Long lasting battery - Full day of use for heavy duty users, with smart battery management that learns from user behaviors to intelligently allocate resources and minimize power-waste. The 4000 mAh battery paired with TÜV Fast-Charge Safety Certified HUAWEI SuperCharge technology provides a day of use from 20-minutes of charging.

Intelligent photography - With the new Leica Dual Lens with f/1.6 aperture, you can easily take beautiful shallow depth of field pictures, crystal clear low-light photographs and blur-free shots of objects on the move. The 20MP monochrome sensor and 12MP RGB sensor with Optical Image Stabilization captures more light to perform at expert standard.

See full specifications for HUAWEI Mate 10

See full specifications for HUAWEI Mate 10 Pro

See full specificatons for Porsche Design HUAWEI Mate 10

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Availability & Pricing:

Like the P10 series, HUAWEI has not provided a specific launch date for North America yet. They have also not specified which exact models will be available in North America, and have not released exact pricing for different regions either. We do know that the Mate 10 will launch in select international markets in late October, with the Mate 10 Pro and Porsche Design Mate 10 expected sometime in November. We will keep you posted as more information about Canadian availability gets released.

HUAWEI Mate 10 review by Wired

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HUAWEI Mate 10 series hand-on review by the Verge

Huawei's Mate 10 phones have big screens, small bezels, and AI hardware

HUAWEI Mate 10 hands-on review by Engadget

Huawei Mate 10 hands-on: Faster, more helpful AI

About Huawei: "Huawei's products and services are available in more than 170 countries, and are used by a third of the world's population, ranking third in the world in mobile phone shipments in 2015. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer BG is one of Huawei's three business units and covers smartphones, PC and tablets, Wearables and cloud services, etc. Huawei's global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world."

Main Images Credit: Huawei