The word "Mobilicity" was chosen as a combination of Mobile and Simplicity. Mobilicity plans on name-brand handsets (like BlackBerry & Nokia) while offering unlimited plans with no credit check and no contract to sign. They have plans to launch in Toronto this Spring with Vancouver, Calgary, Edmonton and Ottawa coming online later this year.
About Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless)
DAVE Wireless is a Canadian wireless carrier, which will operate under the Mobilicity brand name. The company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Following the Canadian wireless spectrum auction, DAVE Wireless holds licenses which cover more than half of Canada's population in 10 of the 13 largest markets including Toronto, Vancouver, Calgary, Edmonton and Ottawa.